The overwhelming conclusion: marketing and distribution are critical to success. For most companies in golf, both marketing and distribution begin with the person behind the counter – the person in direct contact with the customer – the PGA Professional. Count PGA Professionals as members of your sales team and building a successful sales strategy gets much simpler. PGA Professionals decide what is being seen, recommended, and bought at over 16,000 affiliated golf courses. To that end, PGA Magazine is dedicated to providing PGA Professionals with relevant and timely editorial coverage that will help them operate their golf facilities as efficiently as possible. 

There are over 28,000 PGA Professionals and collectively, they are the single largest golf account in the world. One magazine reaches every one of them: PGA Magazine. And because it is the official publication of The PGA of America, every issue is not only a “want-to-read,” every issue is a “must-read.” It has been that way for over 80 years of continuous monthly publication.

PGA Magazine is the #1 trade publication in golf for a reason – its extensive readership and reach guarantees marketing success:

• 55.2% of PGA Professionals read PGA Magazine every month, with an additional 31.5% reading it almost every month
  
• 86% of PGA Professionals read the advertising
  
• 62% of PGA Professionals reading advertising contacted advertisers as a result of reading an ad
  
• 4.8 people with selling responsibility in each shop read PGA Magazine
  
• 16 times per week – PGA Professionals give advice on equipment
  
• 98% of PGA Professionals recommend specific equipment
  
• 86.5% of PGA Professionals specify name brand shafts, grips, etc.