Collectively, PGA Professionals influence approximately 58%, or $15.6 billion, of the domestic golf travel market. Traditionally, PGA Professionals escort or accompany groups of golfers to various destinations, recommend and refer specific destinations and resorts, and assist golfers with tee-times, reservations, and other details.
Due to the nature of the relationship between PGA Professionals and golfers, most PGA Members are hesitant to take a trip to an unknown destination with golfers or to recommend or refer golfers to destinations they themselves are not familiar with through first-hand experience, reputation, or brand. As a result, PGA Magazine has developed the PGA Magazine Ambassador Program.
Currently, we are working with Jamaica, Costa Rica, real estate projects in Georgia, Mesquite (Nev.), Argentina, Mexico, Canada, Scotland, and Ireland.
The PGA Magazine Ambassador Program is designed to leverage the influence of The PGA Professional by personally familiarizing the appropriate PGA Professionals with specific destinations and individual resorts and golf courses. The primary goal of this program is to drive room nights and rounds of golf through the influence of the PGA Professional.
The PGA Magazine Ambassador Program is a highly targeted relationship marketing program that allows each destination to create a unique program to meet its exact needs and accomplish specific goals set in advance.
In short, PGA Magazine will identify, recruit, and accompany targeted golf professionals to your destination for the expressed purpose of driving room nights and rounds of golf. The PGA Magazine Ambassador Program is not a boondoggle, but a business trip designed to accomplish specific goals and to benefit each destination, through the extraordinary influence of The PGA Professional.
For more information, please contact Kirk Pagenkopf at 770-887-6847. kpagenkopf@pgamagazine.com
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